| ROLE |
Lead UI & Brand Identity & Visual Marketing Design
| BRIEF |
This is my first project at the time of transition from B2B to B2C. I launched a new eyelash extension line and led the project to create a second brand by making the entire eyelash line independent.
| DESIGN |
We worked on the branding under the slogan 'Perfect Chic, Perfect Eyelash' and the main color is black, and Sassi's brand color, hot pink, was used as a point to enhance the bond with the parent brand. The logo has created with a font that is suggestive of the flexibility and groove of eyelashes.
