| ROLE |
UI & Brand Identity
| BRIEF |
This project is a study case that developed the group project at GA. I only used the concept and layout as it was, and had to redefine all elements of Insight, from the target audience to the product name. First of all, I re-branded the product and changed the overall screen and icon design to be simpler. It is intended for users to use the overall UI intuitively. Also, I designed a product that allows users to quickly achieve their goals by minimizing going to the final step on the application, chatting.
| DESIGN |
DAYNITE is a social dating application that allows you to start a natural conversation with a common topic by selecting three keywords with high interest and showing candidates who made the same choice. A common topic can lead to a natural conversation by forming a consensus, and it can also make it possible to meet offline by forming an intimate relationship. DAYNITE is an application that allows you to form various types of relationships, such as not only dating partners but also mates/groups sharing the same hobbies, by selecting keywords of clear interest on the main page rather than tags.
| DAYNITE |
A good relationship requires a lot of dialogue and sharing of emotions. Nowadays, it is not difficult to obtain personal information about the other party through the app or SNS. However, these external truths have a limit in moving people's hearts. In order to develop into a sustainable relationship, a relationship where we can share our feelings and thoughts, we need to be responsive to each other's stories. So this app is for connection. Connection with people, connection with mind, connection with thoughts Furthermore, it is a connection for the present and future in relationships with others.
| PROBLEM STATEMENT |
In existing dating applications are that the situations where users can have an internal conversation are limited, so users can only check the appearance or condition of the other person. The external or conditional attractiveness that excludes the internal factors of the other party is difficult to sustain as the encounter continues. Also, even if users can chat through a dating app, if it takes a long time to find interest in an awkward relationship after starting a conversation, users lose concentration or interest rapidly and close the chat window within a few minutes.
In order to minimize the awkward conversation time, it is necessary to have elements that can give a high level of favorability and concentration from the beginning of the conversation.
| PROPOSED SOLUTION & GOALS |
The ultimate goal is to help users who participate in the conversation to form a consensus as quickly as possible based on common interests and to continue the conversation without leaving the middle. In conclusion, the 'choice of common interests' proposed by DAYNITE serves as preliminary research for the continuation of a successful relationship with the other party. It can enable sufficient pre-conversation to prevent uncomfortable situations offline.
| UX / UI STATEMENT |
- Competitiveness applied by differentiating users' insights
In existing applications, personal interests and keywords are written as references in the form of tags when writing a profile, or they are included in a filter when selecting a conversation partner. However, in DAYNITE, after selecting an individual's interests or keywords on the main page, the conversation begins with a consensus already in place because the conversation partner is finally matched in consideration of the detailed situation within the same interest category.
- Intuitive screen composition and selection process
Except for the sign-up page, the steps from the beginning to the last chat window page consist of 4 pages, and the application is configured with a minimal screen. On the event selection screen, you can select a category through a search without scrolling down. In the match list, the button is located just below the picture so that you can select the picture without looking at the detailed profile, and 80% of the screen is the profile picture, enabling intuitive selection. These three designs minimize the fatigue that users may feel due to long scrolling, and can reduce users who deviate from intermediate steps.
- An efficient process for selecting users' desired conversation partners
Depending on the user, the choice of three categories can be considered rather broad. Therefore, users belonging to a category with a relatively large number of candidates may already feel tedious from finding a conversation partner, and if the time is limited, they may not even be able to open a conversation and may leave while looking for a conversation partner.
- Continuity of natural conversation
Continuously exposing the selected keyword at the top of the chat window to remind the subject of the conversation, helps to avoid interrupting conversations or situations where the conversation is not smooth. It is a keyword chosen by the user but also a keyword is chosen by the conversation partner, so continuous keyword exposure can also increase the unconscious bond.
- Screen composition for quick recognition
The color contrast between white and magenta is designed so that visually impaired users can easily recognize it. In addition, icons with straight lines and edges complete a simple screen with color contrast.
| DESIGN LIBRARY |
| BRAND IDENTITY |
DAYNITE is a storytelling app that shares the various emotions that people can have and creates relationships. In particular, dating is accompanied by various emotions such as excitement, delight, and curiosity. Time is simply defined in the form of day and night, but just as there are countless times of flow, the emotional state referred to by people coexists in various forms that cannot be explained. The process of sharing such diverse emotions with strangers and finding something that can form a consensus is so precious. Developing this preciousness into a relationship is the story of DAYNITE. The main color of DAYNITE was selected by expressing various emotions with a gradation connecting pink and purple, and the logo was completed by combining the letters, the purpose of the user, and the identity.
