Whenever I set an appointment to meet with 3 or more friends, I felt a lot of inefficiency in the process of conversation to determine a place that satisfies the purpose and character of the meeting by considering each individual's personal inclinations. When there are many objects and contents to share, we find it difficult to coordinate the opinions of many channels even using the share button. So, I was thinking about an appropriate communication method, and I thought that it would be good to be able to solve the progress until the final decision by searching and selecting an outing place with one app.
| Mar. 2024 - May 2024 |
| TYPE |
Mobile Application
| TEAM |
1 - Myself
| CAPACITY |
Product Design
| ROLL |
1. Created the product from scratch
2. Created holistic product idea
3. Research, User testing, Usability testing, Wireframes, I.A., Prototypes, and UI
| PROBLEM STATEMENT |
We cannot share multiple places selected through a preliminary search at once, because you can share only one place at a time with the share button. Therefore we cannot avoid the hassle of using the share button as many as the number of options we want to share. These processes make us very inconvenienced and fatigued over time. My solution should enable people to share a group outing plan effectively.
| RESEARCH + DISCOVERY |
I decided to take a closer look at how people pick and share places with friends. So, under the assumption of meeting four friends, we surveyed 11 people between the ages of 20 and 50. Respondents said that they preferred to search through Google and share via text message. In addition, they said that to select a place to meet 4 friends, about 4 to 6 candidates were preselected. 74% of survey respondents said that if there was a one-stop sharing app, they would give it a try.
| USER PERSONAS |
• Target Users
- Age: 24 - 42
- Within the U.S.
- Who is Tech-savviness
• Users Needs
- Search
- Share
- Conversation
| PROPOSED SOLUTION & GOALS |
The main goal is to make it easy to select a place for a group outing with just a few steps without a share button and 'copy and paste'. This requires that search options and group chat functionality be within the application and that other search results can be easily added to chats with group members without having to switch to another external app.
| INFORMATION ARCHITECTURE |
I conducted card sorting testing and created the information architecture to see how the app information was organized and labeled for overall ease of use.
| UX / UI STATEMENT |
• Combination of search and messenger
After searching for a place, users can immediately share the results in a chat where they have invited outing group members.
• Simple and intuitive user flows
The app flows from search in the search engine to sharing in the chat is simple but clear. Through a simple process, users can easily share many search results.
• Extensibility of member composition and place selection
Users and outing members can freely add places and their information in the chat, and even if they are not on the My Friends list, you can quickly add members as long as you know their ID.
| DESIGN LIBRARY |
